Barney Cokeliss has no excuse for this amazing piece for NHTSA

Directed by Barney Cokeliss, the arresting spot was created by Brian Potter and Nick Vagott at top independent agency Tombras.

Cokeliss says: “When a life-and-death issue is tackled in a cinematic way, there’s a huge amount for a director to get their teeth into, so this has been a project to relish. Tombras were fantastic to work with.